gerhardt kellermann_ packaging_13

DANIELE DE WINTER – PACKAGING DESIGN CONCEPT

The brand De Winter implies scientific research, natural ingredients and a high society luxury brand based in Monaco. Daniele de Winter is also the daughter Professor Dr Jan de Winter. 20 years of medical research is one the secrets of this cosmetic line.

We wanted to show this background of science, honesty and highest quality of ingredients in the packaging. So we kept the packaging of the cosmetics very clean and reduced. The products and their background doesn’t have to impose themselves with decorative elements or materials. One degree of bevel and a bottom part of glass is a repeating element in the developed packagin series. It shows and plays with the background of science, shows the honesty of the product and it’s liquids. Another advantage by positioning the glass at the bottom is that the packaging is not looking bad or expenden when used.

This project was in collaboration with Benjamin Ehrhardt