In the recent “DesignWELTEN – Wirtschaftsfaktor Design” gathering at Continental AG, Hannover, Ana Relvão of RELVĀOKELLERMANN offered insights into design’s significant impact on business innovation and cultural development. Her presentation, part of the yearly inauguration of the Institut der Norddeutschen Wirtschaft, emphasized the symbiotic relationship between design and economic growth, highlighting the transformative potential within diverse corporate and cultural landscapes. The event featured other engaging Best Cases presentations Professor Felix Klingmüller, Head of Industrial Design, Claudia S. Friedrich of Zweigrad Industrial Design, and Professor Gunnar Spellmeyer. Frank Zierenberg, Director at iF DESIGN, moderated the talk. (Photo Credit: Marcus Prell)