A brand-specific analysis of braun. Analysing the central content of the design values (of the founding fathers Artur and Erwin braun) and transferring this results to the current company system. Braun is undoubtedly one of the most important companies in the international design history. The company is a pioneer for a successful integration of product design in the development process.

What has become of it? How has the brand developed? How do we see it today? Do the current products still consider the notion of the brothers Erwin and Artur Braun? The study of the evolution of specific product groups will lead us from the company’s founding up to the brown products of today. The fundamental change “From Brown to Pink” is understood not only by us but will be also questioned: was this change a necessity, due to a mixture of spirit of the age, economic measures and personal decisions? Or was it rather the result of a gradual shift away from original values and principles illustrated in many small (mis-) steps in the product development? What action and design does all of these points? How would Braun look today, if the old “business principles” would have been applied consistently? What is the relevance of the original values under present conditions?